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trademark application

Should You Abandon Your Trademark Application?

The short answer: It depends on whether the abandonment will work for you or against you. Since even your decision to abandon your trademark application has its legal and practical implications, you should seriously considering hiring an experienced trademark attorney.

 

With or without an attorney, here are a few things that you must consider when deciding whether to abandon or not your application.

 

Consider the Grounds for Rejection

The action letter, or the rejection letter issued by the USPTO after the examining attorney’s initial examination of you application has been completed, contains the valid grounds for rejection. These grounds can range from technical grounds (e.g., procedural mistake) to substantive grounds (e.g. likelihood of confusion), and each ground should be answered satisfactorily by the patent applicant for the application process to proceed.

 

From the careful consideration of the grounds stated in the action letter, you can make a decision of abandonment or continuance. You may, for example, abandon the application in case of a rejection based on descriptiveness – if your mark is descriptive according to the standards set by the USPTO, then getting it registered doesn’t give you extra protection in case of an infringement. You can’t sue everybody who uses the descriptive words used in your mark since these are generic by nature.

 

If the rejection was based on the likelihood of confusion, you have to consider whether the costs in time, energy and money will be worth the benefits in name recognition and recall. You must consider, too, the possibility of a trademark infringement lawsuit if you continue using the mark.

 

Let’s say that you decide to abandon your application. You should ideally make an express statement of abandonment by filing a Request for Express Abandonment (Withdrawal) of Application through the Trademark Electronic Application System (TEAS), an online system at the USPTO official website.

 

Beware the Consequences of Abandonment

Lest you think that abandonment of your trademark application is easy – look, Ma, no consequences – it isn’t. Keep in mind that there are several ways of abandoning your mark and with these ways come consequences that you should be prepared to deal with.

 

Let’s assume that for one reason or another, you stopped using the mark for a prolonged period or you failed to maintain quality control over its use. Under the trademark laws, you are considered as having abandoned the trademark and, thus, you will lose the exclusive right to its use.

 

What can you do if the USPTO sends an action letter expressing final rejection of your mark as non-registrable? You can appeal to the Trademark Trial and Appeal Board in case the reason for rejection was substantive; file a petition to the director if the reason for rejection was technical or procedural; request the examining attorney to make another examination; or amend the application and seek for registration on the Supplemental Register in case of a descriptive mark-based rejection.

 

And, of course, you can abandon the application and give up the exclusive right to your mark.

 

資料來源: CtR智群知識產權事務所

 

Why Hire An Attorney For Your Initial U.S. Trademark Application?

Filing a trademark application isn’t for the faint-hearted, so to speak, because of the time, energy and effort involved in understanding the trademark law, meeting the requirements of the United States Patent and Trademark Office (USPTO), and dealing with the subsequent actions (e.g., issuance of Office Action). For this reason, you should seriously consider hiring an attorney to take care of these matters in your behalf.

 

What can an experienced lawyer, particularly one with extensive experience in trademark laws, do for you?

 

Provide Appropriate Legal Advice

Of course, you can file the application on your own and request the USPTO examining attorney to provide tips that will expedite your application. But the USPTO attorney cannot provide legal advice even if he wants to because otherwise it will be a conflict of interest.

 

The trademark attorney, in contrast, will provide legal advice regarding your application and its related issues. You can get answers to questions like, “Is the mark protectable by the trademark laws? Are the class of products and/or services that the marks apply to identifiable? Are you able to take appropriate action when the USPTO refuses to register the mark?”

 

Think of your attorney as your main man in ensuring that your mark becomes registered and protected from infringement by others.

 

Conduct Searches on the Database

Again, you can search the state and federal databases for similar trademarks as the mark you’re seeking registration for. But it’s such a time-consuming process that you likely won’t have the time and energy for, perhaps not even the patience. Besides, you will likely have other business matters to attend to.

 

With an attorney on board, you can delegate the task to the professional. Your attorney will search the USPTO database of registered trademarks at the federal level, as well as other databases including the state registration database and the common law unregistered trademarks database. The comprehensive search is a must because even non-registered trademarks similar to your mark and used for selling products and/or services related to yours may well prevent you from registering, using and profiting from your mark, no matter if you think it was your original idea.

 

Protect Your Trademark Rights

Your attorney can also provide information that will deepen your understanding of your rights and responsibilities as a trademark owner. You will also be provided with relevant advice about the best ways to monitor and enforce your rights and responsibilities, especially in terms of others infringing on your mark. You should also remember that you may also be charged of infringing on other people’s trademarks and your attorney can provide legal assistance on this matter.

 

The crucial role of your attorney doesn’t stop with the initial application. You can also rely on him or her for meeting the registration maintenance documents, which should be filed on a regular basis. You can then maintain ownership over your mark, a must if you want to continue profiting from it.

 

資料來源: CtR智群知識產權事務所

 

Crucial Things To Remember About Your Trademark Application

The United States Patent and Trademark Office (USPTO) conducts an intensive examination of every trademark application submitted by individuals, groups and organizations. Keep in mind that registering your trademark, which can be an image, words or sound, can be a challenging task because of the strict requirements and process, especially if you’re taking it on your own.

We suggest that you hire an experienced trademark agent or attorney to handle the dirty work, so to speak. But it also pays to know the basics of the initial application process since it’s your trademark and the rights and responsibilities that come with it rests squarely on your shoulders.

 

Select Your Mark Properly

If you want to start the trademark registration process on the right foot, you have to select your mark properly. You have to choose it with extreme care since not every mark can be registered with the USPTO and not every mark can also be legally protected. In case of the latter, a mark may be unacceptable as a basis for a legal claim by its owner who wants to prevent others from using a similar mark on related products and/or services.

 

You don’t want to make the rookie mistake of submitting an initial application for your trademark only to find out that it cannot be registered. Aside from checking that, indeed, it can be registered, you have to determine the ease and effectiveness of protecting it based on its strength.

 

You have to take note, too, that USPTO isn’t responsible for the enforcement of your trademark – its primary function is to register trademarks and patents. You, the trademark owner, have the primary and exclusive responsibility for its enforcement including when others are using it to their commercial advantage.

 

You should also take note of the acceptable format of marks before submission to the USPTO. You must also precisely identify your products and/or services that the mark will be applied on.

 

Search the Database

Before you file a trademark application, you should also search the USPTO database for similar marks. Your main goal: To determine whether another individual or organization has already claimed trademark rights similar to your mark and used them on related products and/or services through a federal registration.

 

A clearance search will save costs on trademark registration, too, since the USPTO generally doesn’t grant refunds. Thus, even if your initial application isn’t approved for one reason or another, a refund check won’t be in your mail.

 

You must also know that any and all personal information submitted to the USPTO at any point in the application and registration process becomes public record. Your full name, phone number and e-mail address, and street address will be part of the public database, which may or may not be a cause for concern on your part.

 

資料來源: CtR智群知識產權事務所

 

Mistakes Derailing Your Trademark Application

Yes, you may have a unique trademark – or at least, you think you have it. But before making brash decisions, you should take a step back and remember that the Patent and Trademark Office doesn’t mess around when it comes to the registration process. You may think that it’s easy enough, especially after reading countless articles on the subject matter, but it isn’t because of the strict filing requirements and the bureaucratic procedures.

Arguably, the worst mistakes that you can do before filing a trademark application are these two things.

 

Not Hiring An Experienced Trademark Agent or Attorney

Keep in mind that the trademark application process is a legal proceeding protected by the trademark laws. As such, individuals, groups and organizations can be subjected to penalties including fines, surcharges and suspensions in case of violations of trademark laws.

 

As such, it’s of crucial importance to hire an experienced agent or attorney with a valid license to practice trademark law. Better yet, hire an experienced trademark agent or attorney with a proven track record of success in the field, if you want to increase your chance of success in getting your trademark registered.

 

Of course, you can file the application on your own but there are many pitfalls to such a do-it-yourself approach. You may well find that the documentary requirements can be voluminous and stringent while the process can be bureaucratic. You won’t likely have the right knowledge and skills to deal with the legal process and, thus, make a mess of it.  Your trademark application can be delayed and its registration jeopardized.

 

Not Checking That Your Mark Can Be Registered

Your trademark application must be in compliance with many legal requirements before it can be approved for registration. You don’t just fill in the forms, whether you’re filing online or in paper, even if you’re in a hurry to claim the mark (i.e., competitors are using a similar one), lest you find yourself in a bind.

 

In this regard, you have to ask yourself several questions including:

  • Can your mark actually be registered under the rules and regulations?
  • Can you identify the good and/or services covered by your mark?
  • Can you determine the filing basis for your initial application?

 

Your trademark agent or attorney can answer these questions and provide guidance on several related matters.  With your trademark registered, you have the assurance that your brand names including the slogans and logos used on your products and/or services will be protected from unauthorized use by other entities.

 

資料來源: CtR智群知識產權事務所

 

Mistakes Derailing Your Trademark Application

Yes, you may have a unique trademark – or at least, you think you have it. But before making brash decisions, you should take a step back and remember that the Patent and Trademark Office doesn’t mess around when it comes to the registration process. You may think that it’s easy enough, especially after reading countless articles on the subject matter, but it isn’t because of the strict filing requirements and the bureaucratic procedures.

Arguably, the worst mistakes that you can do before filing a trademark application are these two things.

 

Not Hiring An Experienced Trademark Agent or Attorney

Keep in mind that the trademark application process is a legal proceeding protected by the trademark laws. As such, individuals, groups and organizations can be subjected to penalties including fines, surcharges and suspensions in case of violations of trademark laws.

 

As such, it’s of crucial importance to hire an experienced agent or attorney with a valid license to practice trademark law. Better yet, hire an experienced trademark agent or attorney with a proven track record of success in the field, if you want to increase your chance of success in getting your trademark registered.

 

Of course, you can file the application on your own but there are many pitfalls to such a do-it-yourself approach. You may well find that the documentary requirements can be voluminous and stringent while the process can be bureaucratic. You won’t likely have the right knowledge and skills to deal with the legal process and, thus, make a mess of it.  Your trademark application can be delayed and its registration jeopardized.

 

Not Checking That Your Mark Can Be Registered

Your trademark application must be in compliance with many legal requirements before it can be approved for registration. You don’t just fill in the forms, whether you’re filing online or in paper, even if you’re in a hurry to claim the mark (i.e., competitors are using a similar one), lest you find yourself in a bind.

 

In this regard, you have to ask yourself several questions including:

  • Can your mark actually be registered under the rules and regulations?
  • Can you identify the good and/or services covered by your mark?
  • Can you determine the filing basis for your initial application?

 

Your trademark agent or attorney can answer these questions and provide guidance on several related matters.  With your trademark registered, you have the assurance that your brand names including the slogans and logos used on your products and/or services will be protected from unauthorized use by other entities.

 

資料來源: CtR智群知識產權事務所

 

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